Bachelor of Business

BACHELOR OF BUSINESS - BANKING & FINANCE

The Banking and Finance major provides students with the theoretical framework and analytical tools and techniques to handle a variety of finance, banking, and business functions. The program is designed to prepare a student for financial positions with non-financial corporations, the financial services industry, energy companies, small businesses, and real estate firms.

After gaining comprehensive business skills through business core courses, students study advanced courses in three areas: Accounting, Banking and Investment, and Finance. Islamic finance is part of this curriculum.

Accounting courses enable students to understand the principles of accounting and the concepts underlying the accounting methodology. The primary goal is to train students to successfully prepare Corporate Financial Statements according to the International Financial Reporting Standards (IFRS). Banking and Investment includes subjects such as commercial banking, portfolio management, derivative securities and global investments. These subjects equip the students with knowledge of banking operations, managing portfolio investments, and measuring risk and return of both local and international securities. The students also learn about hedging strategies and how to manage foreign currency risks of international transactions.

Finance is the study of resource allocation, that is, the process, markets, institutions, and instruments that facilitate the transfer of money and wealth. Finance courses deal with the basics of finance and encompass topics such as working capital management, sources of finance, and investment appraisal. Also included are the more advanced topics of risk and return, bonds and equity calculation, and financial statement analysis .

BACHELOR OF BUSINESS - HUMAN RESOURCES

Human Resource Management introduces students to the variety of programmes managed by a human resources department. Because human resource expenditures are one of the company's largest expense items, a considerable amount of emphasis is placed on the optimal management of the department. Included in the course are topics such as analysing work processes and designing jobs according to a company's work processes, recruiting and retaining personnel to fill those jobs, creating compensation packages, and training and evaluating personnel. Students also examine regulations that affect workforce policy and procedures.

Graduates become proficient at developing strategies that enhance worker productivity, cohesiveness, goal-orientation, and overall workplace satisfaction. Upon completion of this degree, students with a concentration in Human Resource Management are well prepared for entry-level positions within companies of various sizes, in both the public and private sectors.

BACHELOR OF BUSINESS - INTERNATIONAL BUSINESS

The global economy is a reality, and International Business studies is ideal for students in a region where the global dimensions of business affect all business transactions. This major provides students with a solid basic business education and a specific understanding of the international dimensions of business. Emphasis is placed on international economic factors and institutions. This includes trade, financing, exchange rates, development and government policies.

Upon completion of their degree; students are prepared for positions in business, government, and international agencies in the fields of industrial development, international trade, and global business operations.

BACHELOR OF BUSINESS - MARKETING

The Marketing programme prepares students for the fast-paced and exciting field of marketing. The marketing major develops a precise understanding how to determine customer needs, to develop products and services that satisfy those needs, and to effectively communicate about and deliver the products and services to the customers. Included in the studies are topics such as consumer behavior, integrated marketing communications, strategic marketing, and marketing reserach. Marketing communications focuses specifically on how communicating brand and product identity to the market using a variety of tools: sales promotion, public relations, direct marketing, event sponsorship, personal selling, and advertising.

With this degree, students are introduced to careers in brand management, marketing communications, product marketing management, advertising, and sales. Marketing is an ideal avenue in which students with well-honed interpersonal and communications skills and those who value logic and creativity can pursue their interests.